“The number of people here [New York City] who think they are alone, sing alone, and eat and talk alone in the streets in mind-boggling. And yet they don’t add up. Quite the reverse. The subtract from each other and their resemblance to one another is uncertain.
… It is the saddest sight in the world. Sadder than destitution, sadder than the beggar is the man who eats alone in public.” — Jean Baudrillard, America (trans. Chris Turner, 1991)
Nearly a year ago, I carried America by Jean Baudrillard around the Bay Area and all the way down to the most American of places, Los Angeles.
I wanted to capture Baudrillard’s idea that eating alone was the saddest sight in the world.
And of course nothing and everything can change in a year.
Contemporary America is at an epic and fevered hyperpitch with an advancing crisis of reality. What is refracted is what will be. Our ascetic online lives more fake than ever. Asepsis is an arousing and obsessive state in this quarantine simulacrum. Hygiene a cult. The habitual repetition of survival, an amplified fascination of being alive, its own seduction.
But one day soon—in the scheme of weeks or as quick as when you notice your neighborhood trees blaring their blooms—restaurants will open for sit-down meals and I will prove Baudrillard wrong.
Cache Culture 