The human cutlets exhibition, the Pamela Anderson lettuce bikini, and the “naked fur” blitzes are just a few examples of how PETA chooses to relay their anti-meat message. Their formula of human (mostly women) as sexualized object equals don’t eat flesh message is lost in the tits and ass eye candy media stunts. Water cooler discussions rarely focus on the complex dynamics of eating flesh, the digestion of murder, and the environmental damage of sustaining such a barbaric lifestyle. It’s hard enough explaining to the average bloodmouth that being a vegetarian isn’t that freaky or that hard. PETA continues to frame their public media actions in such a sexist way it makes it that much harder to discuss the topic in a non-juvenile way.
Images of violence bombard our screens everyday. Continuing to use sexist images and cliché slogans doesn’t help save anything except the current hierarchy. I doubt the millions of cattle in america’s feedlots care that a few stereotypical hotties giggling behind their homogeneous placards are doing it for them. When they cry out as their throats are slit for the mcburger they are about to become, the naked flesh of a PR release means nothing.