My Hemi Is Bigger Than Your Hemi

An experiment in gender or a no-brain look at how advertising shapes our consumer desires?

Forbes magazine recently listed the top selling masculine and feminine cars.

“Women buy cars that are affordable, practical and safe, and with a dash of design flair. Men, on the other hand, appear to love luxurious, high-performance cars.”
The Most Masculine Brands
Ranking Brand Percentage Of Male Registrants This Year
1 Dodge 85.2%
2 Lincoln 84.3%
3 Jaguar 79.8%
4 Porsche 78.2%
5 Infiniti 78.1%
The Most Feminine Brands
Ranking Brand Percentage Of Female Registrants This Year
1 Pontiac 53.0%
2 Hyundai 47.3%
3 Toyota 47.3%
4 Volkswagen 46.9%
5 Suzuki 45.8%

Gee – Dodge winning the masculinity war doesn’t have anything to do their recently commissioned survey by Harris Interactive.

Commenting on the significance of gender stereotypes and the utopian ideal of static gender roles (such as: men make babies, women care for them), Carrie Lukas, director of policy with the Independent Women’s Forum states:

“It just shows that there are some things that you can’t change and that, while feminism for a long time has been pushing us towards androgyny with little girls with trucks and guys with dolls, women tend to have feministic traits and guys the opposite. If anything, it shows what feminism hasn’t been able to accomplish.”

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In honor of Danica Patrick – the first woman to ever lead the Indy 500, holding the lead for 19 of 200 laps.

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