My Hemi Is Bigger Than Your Hemi

An experiment in gender or a no-brain look at how advertising shapes our consumer desires?

Forbes magazine recently listed the top selling masculine and feminine cars.

“Women buy cars that are affordable, practical and safe, and with a dash of design flair. Men, on the other hand, appear to love luxurious, high-performance cars.”
The Most Masculine Brands
Ranking Brand Percentage Of Male Registrants This Year
1 Dodge 85.2%
2 Lincoln 84.3%
3 Jaguar 79.8%
4 Porsche 78.2%
5 Infiniti 78.1%

 

The Most Feminine Brands
Ranking Brand Percentage Of Female Registrants This Year
1 Pontiac 53.0%
2 Hyundai 47.3%
3 Toyota 47.3%
4 Volkswagen 46.9%
5 Suzuki 45.8%

Dodge winning the masculinity war doesn’t have anything to do their recently commissioned survey by Harris Interactive, does it?

Commenting on the significance of gender stereotypes and the utopian ideal of static gender roles, Carrie Lukas, director of policy with the Independent Women’s Forum states:

“It just shows that there are some things that you can’t change and that, while feminism for a long time has been pushing us towards androgyny with little girls with trucks and guys with dolls, women tend to have feministic traits and guys the opposite. If anything, it shows what feminism hasn’t been able to accomplish.”

_________________________________________________________________
In honor of Danica Patrick – the first woman to ever lead the Indy 500, holding the lead for 19 of 200 laps.

Soon your eggs will need their own passport

— The hot new trend is “reproductive tourism” —

Middle-aged women from foreign countries are packing up their fertile dreams and their ticking biological clocks. Traveling from the far corners of the earth, childless women seek the donated eggs from IVF clinics in the US – the “Wild West of reproductive technology.”

Apparently we take for granted our reproductive freedoms.

The Hot New Occupation…

Stay-at-home-moms deserve to be paid at least a living wage for their invaluable services. One can only imagine the whirlwind ride this link has had today. The news traveled throughout the shadowy underground mom network validating what we all know as common sense – being a mom is damn hard work. Salary.com conducted an informal survey which suggested that the average stay-at-home mom should be earning at least $130,00 a year.

While there should be more value and respect afforded to the stay-at-home mother, it should also be noted that it is a privilege that many women cannot maintain. What does the “working mother” (an inane definition of the mother who works outside the home – the classic divide and conquer linguistical battle that wages in our culture of values) hope to earn?

I’d better get my uterus fertilized before this mommy train ends.